What does activewear for women mean in fashion?

By definition, activewear is the apparel designed to be used in sports, exercise and outdoor activities, but in practice, it is the type of clothing most used nowadays, to go shopping, have breakfast, as part of loungewear, to university, or even if your office dress code allows you to wear it.

The union between sport and fashion is the trend of the decade, which is the result of a constantly changing society, increasingly concerned with physical, emotional and spiritual health, as well as a growing interest in sustainability – and in supporting to brands that share these same values.

AirWear High-Waist Legging
The mindset shift was fueled by the use of yoga sets by women attending yoga classes in the U.S. Activewear began to be part of everyday life, being used in layering and as part of the basic wardrobe, establishing a new way of understanding sports aesthetics extended to new uses, where the need to feel comfortable and practicality are emphasized.

Activewear brands have had to constantly innovate in technology, materials and design to adapt to a consumer who not only seeks to practice a sport, but also to make comfortable clothing part of their daily life.

AirWear Wireless 3D Enhance Bra
Cosmolle is a premium underwear and activewear brand with which I have collaborated before, and is characterized by its 3D-print technology with which it produces wireless and seamless bras and undies, and they also develop high waist leggings with recycled fabrics.

Made with recycled nylon fabrics that feels like a second skin, Cosmolle has a permeable, moisture-wicking, breathable and stretchable fabric, 40% lighter than other fabrics, to keep you comfortable and dry during exercise - and during all day!

A beautiful detail on their leggings is its ruched seam for a natural butt-lifting effect, it's very confident!

AirWear Sports Bra & Bike Shorts Set 
Finally, the brands that will evolve in the activewear market are those that commit to diversity and inclusiveness of sizes and body shapes, in this case, Cosmolle offers sizes from S to 3XL, and they work very well on non-standardized bodies too.

Cosmolle only use premium materials so their prices reflect the inherent quality and build of every product.

Jessymar Daneau Tovar (@letroupe)

You Might Also Like