“Nothing is more sustainable than something that lasts forever” is the basic premise of Spanish journalist Sònia Flotats, founder of the magazine So Good So Cute, a leading voice in sustainable fashion and social impact communication. The resale market, which is transforming how we understand consumption, shares this same fundamental principle. 

In a market dominated by the ephemeral cycle of fast and ultra-fast fashion, —where micro-trends driven by the TikTok algorithm expire in mere days—, the ultra-luxury handbag industry has emerged not only as a valuable investment but also as the ultimate standard for conscious sustainability.